Recruitment Grapevine | Executive Grapevine International Ltd

Answer the call

Why recruiters need to get mobile-savvy to engage a new generation of jobseekers...
Answer the call

Keeping up with the habits of your candidates is essential to be a successful recruiter. However, new research from jobs site Monster.co.uk suggests that many agencies are failing to take note of how their applicants prefer to search and apply for roles.

The data reveals that nearly a third (32%) of jobseekers use their mobile phone to look for new opportunities, with over a quarter turning to job-focused apps (26%).


This transition from traditional job-hunting methods to mobile is even more prevalent amongst the so-called Generation Z (made up of those born after 1995), with 56% saying they have searched via mobile for a job and a third (33%) saying they have previously applied for a job from their mobile device. And it’s not just the youngest cohort of workers taking advantage of mobile technology, as almost a third (30%) of Millennials have also applied for a job via their mobiles, followed by 14% of Baby Boomers.

However, the researchers found that recruiters have been slow to catch on to this trend. Despite the increasing use of mobile for job searches, only 49% of those polled believe that having a mobile friendly jobsite or a mobile-accessible app is important to their hiring strategy. Shockingly, almost one in ten (nine per cent) of respondents admitted that it’s not always possible to apply for the jobs they advertise via mobile.

“Today’s jobseekers expect to be able to view jobs seamlessly on their mobile devices and to be able to apply for them quickly and easily”


“Today’s jobseekers expect to be able to view jobs seamlessly on their mobile devices and to be able to apply for them quickly and easily,” explained Monster.co.uk’s VP of Marketing Europe, Sinead Bunting. “Recruiters need to reflect this in their offering, building well designed and functional apps to attract talent, allowing candidates to follow the application process through on mobile from search to job acceptance seamlessly, or risk losing the attention of the next generation of talent.”

Even if organisations do adopt mobile-friendly tactics, they aren’t always efficient. The research indicates that over 50% of candidates who attempt to apply for a job on a mobile device today abandon the process, and the lack of progress made to serve mobile searches is a key reason.

“In neglecting to invest in the applicant’s user experience, many employers may be undermining their
ability to compete for
the best talent”


Research from Hays suggests that candidates are more likely to ditch online applications if they take too long, with 71% losing interest after just 15 minutes.

According to Simon Winfield, Managing Director Hays UK & Ireland, today’s candidates are more digitally fluent than ever before, and this affects how they like to apply for jobs. “They have become accustomed to doing everything online, from communicating with friends and catching up on news to managing their finances and booking their holidays,” he said.

He added that, if recruiters don’t embrace these trends, they will miss out. “In neglecting to invest in the applicant’s user experience, many employers may be undermining their ability to compete for the best talent,” he warned.