March 2019
March 2019

Editors Letter


Dialing into the next generation

A graduate recruiter recently told me that Generation Z have grown up always having smartphones so they understand that information is always just a thumb climb away. As someone who was born into this ‘digitally native’ Gen Z cohort, this is a generational characteristic that I can vouch for. I can recall purchasing my first no-frills Nokia Slide in Year Five when I first started walking to school. After a couple of years, my hot pink Nokia was traded in for a Blackberry Curve. It wasn’t long before this device was ditched for an iPhone - after realising that this phone would enable me to download the social media apps that I wanted.

The point that I’m trying to make here is that I can’t remember a time without having a mobile phone. For as long as I can remember, texting, and communicating via social media, has been the go-to communication of my generation. Experts have gone as far to say that Gen Z have developed an entirely unique way of communicating because of it – defined by shorthand, acronyms and abbreviations. And whilst some employers want ‘digitally native’ Gen Z recruits in their organisation some argue that they lack other work-ready skills.

In this issue, Recruitment Grapevine asks recruiters whether they should be ditching the traditional ways of communicating, and advertising jobs, to appeal to Gen Z candidates. Additionally, we explore the recruitment scene in Cornwall as well as how recruiters can make the most of social media hashtags.

Sophie ParrottSignature Sophie
Sophie Parrott - Staff Writer

 

Contents


Advisory Board

Bev White
Gi Group

Bev White

UK & Ireland CEO

Bev joined Gi Group in January 2017 as the UK & Ireland CEO. Her responsibilities include temporary and permanent recruitment across a UK wide network of branches and onsite managed client operations, professional search and selection, coaching, career development, career transition and training.

Keith Rosser
Safer Jobs

Keith Rosser

Chair Director

Keith chairs Metropolitan Police founded charity, SAFERjobs. He was also recently appointed to the Ministerial Advisory Panel for UK Government on the Taylor Review of Modern Employment Practices and is a Committee Member of ECHO, a Home Office body advising on legislation around right to work.

Adrian Marlowe
ARC

Adrian Marlowe

Director, Chair & Chief Spokesperson

Adrian is the Founder and Managing Director of Lawspeed, the recruitment law specialist consultancy. Adrian has been involved in various legislative consultations including the Conduct of Employment.

Ann Swain
APSCo

Ann Swain

Chief Executive

Ann has over 30 years’ recruitment experience that includes time as Managing Director of Learning Curve and UK Sales Director at Computer People.

Tom Hadley
Recruitment & Employment Confederation

Tom Hadley

Director

Tom Hadley is the Director of Policy & Professional Services at the Recruitment & Employment Confederation (REC) - the professional body for the UK recruitment industry, representing 3,200 corporate members and over 10,000 individual members of the Institute of Recruitment Professionals (IRP).

Publishing Team