“Name one recruiter who will get up at four in the morning to speak to prospective candidates?” exclaimed Sainsbury’s Group Head of Recruitment Strategy, Chris Wray to a packed crowd at the UNLEASH HR trade show, after revealing that in a trial of chatbot technology, the company discovered that over 1,000 prospective candidates applied for roles between the hours of 4am and 8am.
Under Wray’s guidance, Sainsbury’s recently completely re-designed its online application process to meet the demands of the modern millennial candidate-driven market. “I looked at our system and to find even a single job, I had to click through six different links. Six links! I spoke to the team and I said - we need a complete redesign to focus on a Google-like experience.”
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