Controversial hiring campaign highlights 'recruitment's dark side'

Controversial hiring campaign highlights 'recruitment's dark side'

The UK army has made recent headlines for a new recruitment campaign aimed at ‘generation snowflake’ which has re-shone a light on what one journalist is calling the ‘dark side of recruitment’.

In its editorial response to the current hiring campaign, The Guardian brought up again documents, which were first reported on last September, showing it wanted to recruit candidates with a specific type of personality.

To continue reading FREE content

To continue reading
FREE content

For news and offers direct to your inbox and online, pop your details below.

Register

* By registering you agree that you have read and agree to our Terms and Conditions and that Executive Grapevine International Ltd and its partners may contact you regarding relevant content and products.

If you find yourself asked to register again, please make sure that your browser cookie is enabled.

We would like to invite you to become part of Recruitment Grapevine and join the most engaged online communities of recruitment professionals in the UK. Thousands of Recruitment Professionals just like you have already registered with Recruitment Grapevine and we would like you to join in - its FREE!

However, an EU regulation coming our way means that to continue hearing from us, you will need to become a registered user. No matter the outcome of BREXIT, this regulation will apply to us while we remain in the UK and perhaps beyond.

Access across the Recruitment Grapevine site will continue to be free of charge once you register. You will also be able to join our other communities for:

  • HR Professionals
  • Business Leaders

Every reader we retain, is very important to us, and we would appreciate you taking the time to Register with us now.

  • James Gage
    James Gage
    Thu, 10 Jan 2019 1:26pm GMT
    This is what marketing is all about. Every successful organisation will at some point profile their ideal customer and then create their marketing strategy to attract those customers. Why not use it for recruitment? I'm please the army are aware of who their target applicant is!

Most Read