Controversial hiring campaign highlights 'recruitment's dark side'

Controversial hiring campaign highlights 'recruitment's dark side'

The UK army has made recent headlines for a new recruitment campaign aimed at ‘generation snowflake’ which has re-shone a light on what one journalist is calling the ‘dark side of recruitment’.

In its editorial response to the current hiring campaign, The Guardian brought up again documents, which were first reported on last September, showing it wanted to recruit candidates with a specific type of personality.

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  • James Gage
    James Gage
    Thu, 10 Jan 2019 1:26pm GMT
    This is what marketing is all about. Every successful organisation will at some point profile their ideal customer and then create their marketing strategy to attract those customers. Why not use it for recruitment? I'm please the army are aware of who their target applicant is!

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