'Insulting' recruitment drive for snowflake millennials

'Insulting' recruitment drive for snowflake millennials

The UK Army has divided opinion with a recruitment campaign aimed at getting new recruits from the ‘the snowflake generation’.

The campaign riffs on First World War recruitment posters in which Lord Kitchener, the war minister at that time, pointed at the poster’s observer, with a banner underneath reading ‘your country needs you.’

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  • Huckle
    Huckle
    Tue, 8 Jan 2019 12:54am GMT
    If anyone's offended by these ads they're probably not the type of people who should join the military anyway.
    P.S. I would be a 'Selfie Addict' too if I looked like that guy.
  • JC
    JC
    Fri, 4 Jan 2019 2:39pm GMT
    Well first of all anyone who believes the campaign is insulting anyone clearly has just read the headlines and gone into a twitter rant. Its actually very clever at taking societal stereotypes and blowing them up....which is what the Army does rather well.

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