Negative press has shocking effect on recruitment

A scandal can cost a company a lot of money, something which can often be fixed. However, the toll a scandal takes on the reputation of a firm is another matter entirely.

According to the latest CareerBuilder survey, candidates are less likely to apply to a company which is experiencing negative press – The Drum reports.  Female jobseekers are more swayed – with 79% of them saying they wouldn’t consider a scandal-ridden company compared to 61% of men.

The survey, which was conducted in the US by Harris Poll, in conjunction with CareerBuilder, interviewed over 2,000 recruiters and over 3,000 workers.

It found that jobseekers are more aware than ever of the potential ramifications of working, and being associated, with a firm in trouble. Media storms can spring up overnight, leaving workers with a lot of problems to deal with – not to mention the issue with recruitment after moving on from a company in disrepute.

"It's easier than ever before for jobseekers to research potential employers,” said Rosemary Haefner, Chief Human Resources Officer at CareerBuilder. “Maintaining a good reputation can be a challenge with employers valuing transparency and taking a proactive approach to issues or complaints."

61% of employers admitted that negative press had an impact on their recruitment, as well as creating a toxic work environment for employees already in the company. However, less than six per cent of employees claimed that they would leave a role purely because of a scandal.

As a recruiter, do you feel negative press surrounding a firm makes it harder to have them as a client? Tell us in the comments. 

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