I believe Mr. CEO is yet to grasp what true diversity really stands for. If he has not hired all the 'NOs' without a follow up 'Why' question, then he has failed in applying the key principles of 'Equal & Diversity' which govern fair recruitment and selection processes. This should be the underpinning framework behind a company's success. Depending on what part of the world he lives in, he could be breaking the law if unable to justify objectively, the reasons for not hiring a potential candidate during an interview feedback. He has missed an opportunity to identify that there could be potentially qualified and brilliant applicants such as individuals who might be: 1. Enjoying their first family vacation in 10 years because they've never been able to afford one due to family size or circumstance. 2. An employee who couldn't leave their spouse because their support is required to manage a disabled child or more than one child on a family holiday. 3. An employee with mental illness who desperately needed that holiday to unwind before facing the next level of work challenge. I could go on but I'll stop at the above three examples. An sensitive employer with a mindset for encouraging diversity needs to think outside the box. Organisational success is not about deals and money. Staff wellbeing should be the priority at all times. Unless Mr. CEO doesn't realise the impact of a lack of the latter on staff turn over and sickness absence. He does need buddies to do the work even after all the 'deals' as secured. I would gladly say a capital NO if faced with his million dollar question. Without looking back!