BPS World: Job hunting is now treated like booking a holiday

Calm idyllic beach or raucous surfing waves? Relaxing spa or safari? Quaint restaurants overlooking the sunset or buzzing nightlife?

The options are endless when it comes to booking a holiday – and that’s even before we’ve checked the TripAdvisor reviews.

And, apparently, these consumerist traits are filtering down into the job hunt.



Research from recruitment firm BPS World found that jobseekers are increasingly reviewing their potential employers and are keen to have a number of offers before making their decision.

Just under half (46%) of jobseekers say they have ‘shopped around’ before accepting a job offer; and had two to five options to consider before accepting their current position.

Rather than just taking what comes their way, the majority of respondents had three potential roles to choose from before accepting a certain job is ideal for them.

In addition, 79% of employees say they would conduct a check on a potential employer online before accepting a job offer. Facebook was the second most likely site jobseekers would peruse. Conversely, 62% of employees admitted that they didn’t check out their current employer online before accepting their job offer.

Simon Conington, Managing Director of BPS World & Sector Chairman at the Recruitment and Employment Confederation, comments: “These findings suggest that the open, consumer-led platform of Facebook is preferred for creating a truer picture of what the potential employer could be like, in a similar way to the ‘traveller’s own photos’ on TripAdvisor.

“There is an honesty about what people share online that often isn’t reflected in the way a company presents its employer brand.

“This research proves just how discerning both bosses doing the hiring, and those applying for jobs, now are. There’s greater competition for roles which means employers can afford to be choosy - and both groups are going online to find honest information that helps them make their decision.

“Both bosses and employees, therefore, need to think about how their company and themselves are talked about and presented online. If there’s anything negative, controversial or inflammatory then they need to get it resolved or removed. Ignoring it could mean companies miss out on hiring a talented team member or that [a candidate] loses out on landing their dream job.”

Mirroring their job hunting behaviour, over three-quarters of respondents said they use online reviews before making big purchases. Having trust in a brand also reaped loyalty, with around half of respondents saying it influenced their decision to repurchase.

This also transcends into our careers: the average longest service at one employer, according to the survey, was 7.26 years. When asked why they stayed so long, 47% said they enjoyed their job and 38% said it was because they were treated well, felt respected and were valued. 

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