LinkedIn avoids backlash after latest changes

LinkedIn has avoided a recruitment backlash after the network’s latest updates, affecting InMail and Today’s Job Matches, were met with either indifference or positivity from recruiters.

Despite boasting over 500 million users and ten million active users, LinkedIn’s February changes sparked wholesale criticism, forcing the network to partially rollback their updates.

The rec industry’s condemnation of the changes, including a near-2,000 signature petition asking for their withdrawal, forced David Flink, Director of Product Management, LinkedIn to admit that they "didn’t get it quite right”.



However, the employment-oriented network’s latest changes have been described as “very useful”, “smarter” and “more user friendly”.

Speaking to Recruitment Grapevine, Kelly Laine, Head of Recruitment Delivery at BPS World, explained that updates to Today’s Job Matches “allow BPS to focus on relevant profiles quickly which can often be the foundation of a search across a passive market base.”

She added: “We can now be more reactive to what works and what doesn’t when it comes to identifying candidates.”

John Jersin, Director, Product Management at Linked Talent Solutions believes that the professional network’s newest updates “will provide recruiters access to even more quality applicants”.

Speaking exclusively to Recruitment Grapevine, Jersin explained that the changes will help recruiters better chart candidate performance and hold data-driven conversations.

He said: “These new changes are intended to address the needs of an ever-changing marketplace but with the same goal, to make it simpler to fill their jobs with quality talent.”

However, Mark Hopkins, Director, Thomas Lee Recruitment told Recruitment Grapevine that the changes aren’t really affecting him and added that recruiters “should never just be hammering LinkedIn”.

He said: “[Recruitment] is about knowing your market, mapping it, talking to people and creating connections. LinkedIn changes will only affect people that don’t do that.

“LinkedIn is only one of many tools that we should use to speak to people.”

Previously, changes to the network sparked outrage: one rec firm founder claimed the site were “struggling to find their identity” and were doing “a pretty poor job listening” to recruiter’s needs.

LinkedIn’ added that InMail Analytics report will now use insights from candidate segments to increase data available to recruiters.

Today’s Job Matches has had its mobile usability updated, meeting the growing number of LinkedIn members using mobile devices to browse jobs.

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