#TheElevatorPitch: Are you ready for totaljobs' new £3.6m campaign?

Totaljobs have launched a campaign which aims to highlight the plights and pitfalls candidates endure during the interview process.

#TheElevatorPitch is a £3.6million advertising campaign which looks at common pressures and stumbling blocks, and how jobseekers can overcome them.

The idea behind the name derives from a short pitch which a candidate can use to sell themselves to recruiters. The campaign will be rolled out across London, Birmingham and Manchester, with totaljobs already having reached out to 6,000 jobseekers and 150 employers to learn more about what candidates believe are the biggest interview pressures.

John Salt, Group Sales Director of totaljobs, commented: “We are excited to be launching our next major advertising campaign. We are proud of the fact that, on average, we provide more candidates for interview per job ad than any other UK job board and what better way to exemplify this than by highlighting some of the common pressures that jobseekers face at this all-important interview stage.

“We know that for both employers and jobseekers, it’s important that candidates are treated as people, rather than just a name on a CV. That’s why we hope that our extensive research will help employers to understand what candidates are going through when they’re being interviewed.

“We’ll be offering plenty of advice for employers on how they can help to alleviate the pressure interviewees face, so that the candidate can put in the best interview performance possible.”

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