Would your candidates respond to this 'atrocious' rec ad?


Recruitment schemes and hiring drives are a key part of the industry at large. Not only do they inform and encourage candidates to sample certain careers, they are a great way for recruiters to keep their fingers on the pulse in regards to hiring trends.

But what if the recruitment advert is not entirely up to scratch? A recruitment drive aimed at attracting jobseekers into a role at Australia’s Department of Health has come under intense mockery and scrutiny from marketers and candidates alike – the Sydney Morning Herald (SMH) reports.

The marketing campaign, which allegedly cost $37,400 (£23,170), sees real-life workers interacting in an awkwardly scripted manner.

One such integration includes an employee called Claire saying: "Hey guys, I'm just heading downstairs for my paleo pear and banana bread. Would you like to join me?"

To which a colleague replies: “No thanks, it's a little bit fancy for me. I'm actually off to an Aboriginal and Torres Strait Islander staff network meeting.”

Speaking to the SMH, Dee Madigan, Creative Director of agency Campaign Edge, said of the recruitment drive: "It's truly terrible. I always say real people are terrible at playing real people. No one will watch that to the end.

"It's probably one of the worst recruitment videos I've ever seen…The execution is atrocious. The only thing worse than the execution are the performances.”

In a statement defending the recruitment ad, the Department of Finance said that “attracting and selecting a strong, highly capable and diverse graduate cohort is an important part of our workforce strategy.

"The young graduates used some of their own words to reflect their own experiences." 

How would you encourage your candidates to apply to this advert? Tell us in the comments…

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