I find that job adverts become full of cliche's, are unoriginal and impersonal (in the context of the company & the actual role). So in that sense I completely agree with you Jake, adverts need to demonstrate more insight to the culture and purpose. In fact 95% of jobs advertised on linkedin seem templated , boring & generic. As a HRD i have overseen the recruitment for many different department's across the business. People recruiting for sales position's continue to confound me, please avoid the words tenacious, target driven, go-getter, confident etc... This is like recruiting for an Actor in a film and specifying they need to be able to learn lines and act them out!!!!!!