Only 25% of jobseekers use social media to find jobs

Social media is often cited as recruitment’s ‘next big thing’ - but the reality is that just a quarter of candidates use it to find work.

According to research undertaken on behalf of Bond International Software, only 25% of jobseekers have used social media to find a job and, of these, just 14% found it helpful.

While 42% of office workers use LinkedIn for work-related purposes, when it comes to searching for a job, one in ten candidates would never use social media and a further 40% would be unlikely or very unlikely to use social media.

The research found that attitudes towards social media varied between demographics. The disparity was clearer between management and non-management roles than between the age groups. 

Individuals at either end of the age scale are less likely to use LinkedIn than the rest of the working population, with 38% of 25- to 34-year-olds very likely to use it, compared with just 26% of 18- to 24-year-olds group.

C-level executives (46%) and executive directors (50%) would be very likely to use LinkedIn to search for job vacancies, this drops to just 15% of those earning less than £25,000.

Toby Conibear, European Business Development Director at Bond International Software, discusses the rise of social media and whether candidates and recruiters alike are using it to full effect: “Shockingly, results have shown that candidates shun social media when it comes to searching for a job. And while it is perhaps not a surprise that 63% would be unlikely to use Facebook and 73% would be unlikely to use Twitter or Google+ to search for jobs, recruiters also need to know that just 30% would be very likely to use LinkedIn.

“There are several reasons why this could be, Facebook and Twitter could be seen as too personal a platform to use for a job search, while lower than expected LinkedIn use could be down to the fact that one in five respondents has an out of date profile. In short, social media clearly doesn’t have the same power over our work life as it does our personal life.

The research suggests that it is market specialism rather than social media that is set to have the biggest impact on the market over the next few years. From the waning influence of social media and rise of industry specific social media, to the growth of industry specific networks that join together industry specific social media and industry sector job boards; recruiters need to get specialist.

“With the continued preference for job boards over social media and the rise of industry/skills specific job boards, recruiters need to focus on vertical market expertise in order to get the most out of their recruitment strategy.”

Comments (1)
Thu, 19 Jan 2017 12:44pm GMT
Sean Durrant
This doesn't surprise me at all ("only 25% of jobseekers have used social media to find a job and, of these, just 14% found it helpful.")
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