80% of HR teams are using social media for sourcing and hiring new staff according to a new survey by eRecruitment specialist, Konetic.
However, in complete contrast, 78% believe that using social media for this reason represents a major challenge.
The reason for this could be because there is a small number of appropriate careers-focused websites available. Currently, as little as 35% have a mobile-friendly website devoted to jobs and careers – while mobile-friendly corporate sites are only slightly better with 37%.
64% insisted they intended on offering candidates a better mobile experience although half of those surveyed admitted to have no future plans to install such a site.
“Increasingly digital natives expect to be contacted by text and via social media and to browse for jobs on their mobiles. Thankfully, cloud technology is making new applications that enable this more readily available and affordable,” says Paul Finch, managing director, Konetic.
67% of those with mobile-friendly sites use them for offering information about jobs and the same percentage release alerts to potential candidates as new jobs are posted. 42% enable applications via the mobile site although only 17% offer a way to make interview appointments via mobiles.
75% of British businesses think that a significant skills crisis will hit the UK by 2017 and 68% fear the economic recovery could be halted by shortages of the right skills. 86% of those surveyed claimed that “finding new ways to attract the right candidates for current roles” was their main concern.
“Our survey shows a real mismatch between what HR departments need and want to do -and the ease with which they can do it, painting a picture of teams struggling to cope with new trends using outdated technology,” Finch added.
“It’s yet another example of how the devices people use at home are outpacing the technology used by businesses,” he concluded.