Businesses wasting time and money on face-to-face interviews

Businesses could be wasting time and money on unnecessary face-to-face interviews that could be conducted by video.

That’s according to a new study by Foosle that found more than half (55%) have never used video interviewing despite a third describing themselves  as tech savvy and 30% using similar technology such as FaceTime and video conferencing.

Alistair Rennie, Managing Director at Foosle, says many businesses have the wrong perception of video interviewing.

“Many businesses see video interviewing as a future technology but in actual fact, it’s here now and can bring real, tangible benefits to the recruitment process whether your businesses is large or small.

“Not only is it a brilliant way to evaluate a group of candidates efficiently, it allows you to see the real person behind their CV to assess things like personality, verbal communication skills and professionalism, without incurring the expense or time waste of inviting unsuitable candidates to a face-to-face interview.”

The research of 1,000 businesses also showed that two thirds of businesses reject between 50-75% of applicants after the first face-to-face interview, which translates to wasted time and contributes to the financial cost of recruitment.

The main barrier for not using video interviewing appears to be awareness with the majority (45%) admitting that they simply have never really thought about it as an option. Only a small number perceive it as being too expensive (4%) or difficult to understand (4%).

Rennie adds that businesses hoping to implement it should not get hung up on the technology aspect of video interviewing.

“Without question the advice I’d give is don’t get caught up in the technology part of it. You can incorporate it into your existing process and do things the same way you would have before but use it as a mechanism to do things with more efficiency and flexibility.

“If you’ve got fairly standard interview questions that you ask on a face-to-face interview, use those in your video interview.”

Comments (7)
Mon, 6 Oct 2014 4:40pm BST
Jobatar
Many valid points here! I must add that traditional face to face interview takes 60 minutes to complete while it only takes 15 minutes to complete a video interview, so it does not only save recruiters' time but candidates' time as well. It only takes 5-10 minutes for hiring manager to review the answers of the video interview. So while using video interviewing you might invite 20% less unsuitable candidates to face to face interview and save a lot of time.
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Tue, 2 Sep 2014 4:05pm BST
LorcanSonru
Hi Tracey,
I understand your issue but with Sonru Video Interviewing candidates who have disability issues (visual or hearing) are recommended to contact Sonru’s 24/7 support to allow them an extension on the reading time of the interview questions displayed. This allows accessibility to all candidates with disabilities to complete their video interview without being disqualified due to technology. See here for a great case study displaying a client who had 2 deaf applicants and 1 visually impaired: http://www.sonru.com/knowledge-hub/case-studies/george-j.-mitchell-scholarship-case-study

Sonru’s candidates can also complete their interviews using a computer with a microphone and webcam, or can use any mobile device in the market. We support 3000+ types of phones and have mobile Apps for iOS (iPhone/iPad) and Android (phones such as Nokia, HTC, Samsung, etc). Over 25% of our candidates complete their video interview using a mobile device from over 100+ Countries!
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Thu, 28 Aug 2014 3:19pm BST
Ryder Cullison
In response to Tracey's comment and as representative of Hire-Intelligence's Interview4 video interviewing service, I will tell you that your question about accommodating individuals with disabilities has been on our mind.
I recently attended the NILG conference in D.C. and sat on a panel discussion which centered around this topic. As video interviewing providers we need to provide the means to those needing an accommodation to raise their hand. Many vision impaired individuals fortunately have special software that reads the words on the screen but a website must be set up so that these screen readers can function optimally. We are in the process of enhancing our product to meet these requirements.
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Thu, 28 Aug 2014 1:18pm BST
Tracey
video technology is great but I do worry how people with disabilities will be discriminated against. How will communication support be set up for example people with hearing or visual impairments?
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Wed, 27 Aug 2014 1:43pm BST
Jason Staniforth
Couldn't agree with this more. This is the exact reason that we integrated a Video Interviewing module into our recruitment software - so many companies, especially those who recruit for sales positions covering areas where they don't have offices (for example), have said how it not only saves them time and costs associated with interviewing at the 1st stages, but how candidates have complimented their method. With our video interviewing, the candidate answers a number of set questions via video, the responses are recorded and sent to the Vacancy Filler Recruitment Software. This is great as the company can watch the responses when they want to, and can view multiple video responses in one sitting, and the candidate can also record their answers when convenient with them, so they don't need to have time off work to complete the interview. If anyone would like more information on this then please let me know. jay.staniforth@vacancyfiller.co.uk
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